Protect your
family
the right way.
We connect you with a separate, qualified protection adviser in minutes. Life insurance, critical illness, income protection and more — explained simply, with no fees.
£0
Cost for advice — always free
2 min
Average time to get matched
100%
Whole-of-market adviser access
5+
Types of cover we can help with
What we help with
Every type of protection,
all in one place.
Life Insurance
Ensures your family is financially secure if the worst happens. A tax-free lump sum paid directly to your loved ones.
Learn more →Critical Illness Cover
Pays a lump sum on diagnosis of a serious illness. Covers your mortgage, treatment costs and lost income.
Learn more →Income Protection
Replaces your income if illness or injury stops you working. The most important cover most people don't have.
Learn more →Business Protection
Protects your business against the financial impact of losing a key person, shareholder or business owner.
Learn more →Private Medical Insurance
Skip NHS waiting lists. Fast access to private consultants, diagnostics and treatment for you or your family.
Learn more →How it works
Protection advice in three simple steps.
No jargon. No pushy sales.
Tell us what you need
Fill in the short form in under two minutes. Tell us the type of cover you're interested in, whether you have existing protection, and your contact details.
We pass you to a qualified adviser
Your enquiry is passed to a separate, qualified protection adviser. Cover Your Family and Adviser IQ Ltd do not give advice or arrange cover themselves.
Free advice, no obligation
The adviser calls at a time that suits you. They walk you through your options, compare products across the market, and help you arrange the right cover — free of charge.
Your data
We take your privacy
seriously.
When you submit an enquiry, your information is sent securely and directly to the team at Adviser IQ Ltd. It is never sold, shared with third parties, or used for unsolicited marketing.
- ✓Your details are passed only to a separate, qualified adviser
- ✓No data brokers, no lead reselling, no cold call lists
- ✓Data handled in line with UK GDPR
- ✓You can request deletion of your data at any time
Passed to a qualified adviser
Your enquiry goes to Adviser IQ Ltd and is passed to a separate, qualified adviser. No data brokers, no lead reselling.
Encrypted in transit
All form submissions are sent over HTTPS with TLS encryption.
Only seen by your adviser
Your personal details are only visible to the adviser handling your case.
Delete your data anytime
Email us at any time and we'll remove your information from our records.